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Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone? If your business needsContinue Reading
Problem With Most Press Releases
Press releases are inextricably linked with PR – despite the fact that they are most often used as a publicity and promotion tool [there is no intent to use them to develop relationships with an audience – not even the media]. Press releases can – and, arguably, should be a valuable part of a smallContinue Reading
The best way to market a startup or small business
What’s the best way to market a startup or small business It’s a question that I see almost every day. Entrepreneurs looking for the “best” way to market a product, service or business. They’re looking for a silver bullet. The problem is there isn’t one. Depending on which “expert” you follow, the future is socialContinue Reading
How to write better press releases?
“How do we get a journalists to pick up our press release?” It’s a question that COMMS.BAR specialists get asked regularly. They’re an expensive way to find out whether you can get the media interested in an announcement and the truth is that most releases are distributed to mail boxes set up for the purposeContinue Reading
There’s no such thing as ‘off the record’
I made a mistake in trusting in a reporter. It won’t happen again. — Anthony Scaramucci (@Scaramucci) July 28, 2017 Anthony Scaramucci isn’t the first, and won’t be the last, to see something they told a journalist in print. What is concerning is that the Communications Director for The White House appears not to understandContinue Reading
What Entrepreneurs Can Learn About Social Media From Ford Motor Company
Disclosure: I was invited, as their guest, to Ford’s Digital Summit held in Detroit . The summit coincided with the North American International Auto Show. They paid for my flights, accommodation and provided both transportation and hospitality for my two-day trip. They also provided media accreditation for one day of the show. In return, they haveContinue Reading