Why nobody trusts press releases

Posted by / Communications Strategy, Media Relations, Media Relationships, Publicity, Strategy, Toronto

Research by a PR company claims that press releases are the most trusted source of company information.  I’m not convinced.

Update: April 27

I’ve received no response to my tweet asking for clarification on the data.

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AUTHOR DETAILS

Lyndon Johnson is the founder and general manager of COMMS.BAR™.

COMMS.BAR provides early-stage companies with right size, right time communications strategy advice to help them figure out what they need to do, when they need to do it and remove any unknowns from their strategy. The company is based in Toronto, Ontario.

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