What Is Content Marketing

Posted by / Communications Strategy, Marketing, Strategy, Toronto

Content marketing is the latest buzzword, but in reality, it’s nothing new!  It’s just marketing that uses content as the delivery mechanism for the call to action.

 

 

 

AUTHOR DETAILS

Lyndon Johnson is the founder and general manager of COMMS.BAR™.

COMMS.BAR provides early-stage companies with right size, right time communications strategy advice to help them figure out what they need to do, when they need to do it and remove any unknowns from their strategy. The company is based in Toronto, Ontario.

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