Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee. The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
Content marketing is the latest buzzword, but in reality, it’s nothing new! It’s just marketing that uses content as the delivery mechanism for the call to action. AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading
![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
