What is PR?

The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations.

We’ve taken the Public Relations Society of America definition of PR and simplified it further.  We believe it is everything that an organization or entrepreneur does to build a relationship between itself and its audiences.