Turning Business Plans Into Actionable Strategies

Posted by / Agile Marketing, Business Model Innovation, Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Lean Startup, Marketing, Public Relations, Strategy

TURNING BUSINESS PLANS INTO ACTIONABLE STRATEGIES

One of the problems with traditional business plans is the inability to turn them into actionable strategies.

Visual tools like Ash Maurya’s Lean Startup Canvas and Alex Osterwalder and Yves Pigneur’s Business Model Canvas have made things easier by enabling entrepreneurs to map their businesses models to and test assumptions. By identifying the core elements of each tool from the The Lean Communications Periodic Table™ it is possible to use validated assumptions in the Business Model Canvas in the development of communications strategies and enables data validate in third party tools to be imported directly into a Lean Communications Strategy Canvas – and vice versa.

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