Startup and SmallBiz PR Basics

Posted by / Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto

If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch.  It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time via the right delivery channel.

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