How The Media Works – An Introduction For Entrepreneurs
One of the most frequent conversations I have entrepreneurs is about pitching the media in order to secure coverage. The majority have had limited success contacting journalists. Even less have had a response to email pitches.
This workshop explains how the media works and why most of what PR companies tell their customers – and sell as services – is wrong. It also explains how, when you understand how the media works, it will dramatically improve media coverage percentage rates.