Choosing a PR company? These are the questions to ask.

The basis on which the strategy is built

What assumptions are they making (and what happens if those assumptions are false)?

What’s the pricing structure – how does it align with the retainer fee to deliver the strategy

How often is the strategy reviewed?

What’s the process for reviewing the strategy and fine-tuning it?

What process documents do they use? (this is different to reporting documents)

How can you measure success or failure of the strategy? How can you measure progress?



Lyndon Johnson is the founder and general manager of COMMS.BAR™.

COMMS.BAR provides early-stage companies with right size, right time communications strategy advice to help them figure out what they need to do, when they need to do it and remove any unknowns from their strategy. The company is based in Toronto, Ontario.

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