An Integrated Lean Agile Communications Workflow

Posted by / Agile Marketing, Business Model Innovation, Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Lean Startup, Marketing, Public Relations, Strategy

An Integrated Lean Agile Workflow for Strategic Communications

The biggest challenge facing communications strategists is integrating core disciplines to strategic business goals.

The Lean Communications Methodology™ has been built to enable communications practitioners to use the best business tools as part of their strategy development, testing and implementation activities.

Integrating business and product strategy methods into the communications planning process, it is possible to measure both progress, and the business impact of public relations and marketing strategies.

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