![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
Alternative Facts, Fake News & Inaccurate Reporting After KellyAnne Conway‘s interview with NBC this morning the term “alternative facts” has been trending on Twitter. Throughout the US election we heard the term “Fake News” in almost every report. It appears we’ll be using and discussing it for the next few years. Trump Press Secretary SeanContinue Reading
Trump’s PR problems are more serious than I thought
Trump’s PR problems are more serious than I thought Just before election day I wrote about Donald Trump’s Public Relations problem. I argued his most serious problem was the alienation of mainstream Republican voters, and a large number of it’s elected officials. We all know what happened. Damaging relationships with voters Fast forward to todayContinue Reading
Ask These Questions When Journalists Call | Checklist
Ask These Questions When Journalists Call Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media. There’s really no need. Ask these questions when journalists call: Ask the journalist: What do you need? What’s your deadline? Where can I reach you? Then, whateverContinue Reading
Media Relations 101 – Journalists want sources not pitches
Media 101 | Journalists want sources not pitches If you want more media coverage become a source. Journalists want reliable, informed and credible sources. The one thing they don’t want is more pitches. It is the first thing I explain to every entrepreneur. Traditional PR firms don’t tell them this. Having been a journalist the firstContinue Reading
Growing A Startup Is Like A Game Of Football
Growing A Startup Is Like A Game Of Football. Set a 10-yard goal every month and attempt to make the yardage in four downs rather than throwing Hail Mary’s.