![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
7 Steps to Effective PR Strategies 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down the namesContinue Reading
7 Steps to finding Product Marketing Fit™
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
How To Build Key Relationship Maps
How to Build Key Relationship Maps 1. In the large circles place the names or positions of the people critical to achieving your desired commercial outcome. 2. In the outer circles, place the names of the people your key relationships can help you reach. OR 1. In the large circles place the names or positionsContinue Reading
7 Steps to Effective Publicity Strategies [How to get the coverage you want]
Want more media coverage? Follow these seven steps to effective publicity strategies. Desired Commercial Outcome 1. In the top left in the box called ‘Desired Outcome’ write down one desired commercial outcome directly from media coverage that is achievable within the next 90 days. It must be realistic, specific, and measurable. Assumptions 2. In theContinue Reading
Content vs. Journalism. Free Publicity vs. Free Press.
Content Vs. Journalism. Free Publicity Vs. Free Press. The topics of ‘Content Vs. Journalist. Free Publicity Vs. Free Press.’ have come up in recent weeks. Here I explain the difference and why the terms are not interchangeable. For more posts like this visit https://thinkdifferently.ca