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Apple – once the master communicator – is playing a dangerous game. It’s also in danger of looking like just another technology company – falling in to the trap of over-hyping new product announcements and then failing to deliver on the promise. For a company that was the master of understatement; a company known for the secrecyContinue Reading
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Very little of what is called marketing can be legitimately considered to be so.
What Is Influencer Marketing?
What is an influencer?
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