![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
When I work with entrepreneurs I ask them repeatedly to tell me what their business does. In the majority of cases they talk about feature and function, rather than about the value it delivers to their customers. It’s often the biggest hurdle to growing a business. An effective value proposition focuses on the value toContinue Reading
Choosing a PR company? These are the questions to ask.
The basis on which the strategy is built What assumptions are they making (and what happens if those assumptions are false)? What’s the pricing structure – how does it align with the retainer fee to deliver the strategy How often is the strategy reviewed? What’s the process for reviewing the strategy and fine-tuning it? WhatContinue Reading