![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
Last week, I got into a discussion with Les Binet in the comments of a post by Thomas Verheugd about the difference between brand, company and product name. Les and I disagree – and that is OK. It challenged me to think – and it produced this post. Les asserted that Unilever was a companyContinue Reading
Everything is NOT Brand.
Developing Brand
Brand is an overused and often misunderstood concept. A brand is the sum of an organization’s core values as seen by the people that experience it. It requires a set of core values, established by the organization and communicated as a brand promise. A brand promise is a commitment to live and breathe its coreContinue Reading