![THINK DIFFERENT [LY]](https://thinkdifferently.ca/wp-content/uploads/2020/03/THINKDIFFERENTLYELEMENTLOGOcoloredelementsMarch2020.jpg "THINK DIFFERENT [LY]")
Brand is an overused and often misunderstood concept. A brand is the sum of an organization’s core values as seen by the people that experience it. It requires a set of core values, established by the organization and communicated as a brand promise. A brand promise is a commitment to live and breathe its coreContinue Reading
Defining brand
Brand is an overused and often misunderstood term. Everybody has one and every company is one. While this is true, a brand is not determined by the individual or organization – but by those that interact with them. A brand is the perception of how well an individual or organization keeps the promise it makes,Continue Reading