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It is the, erm, buzz word for entrepreneurs and small business owners, but why? Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
What Is Awareness?
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone? If your business needsContinue Reading
What Use Is Hype For Growing A Business?
The common belief is that the more you hype something the more attractive it becomes to your target audience. The truth is that the more you hype the less believable your claims become and the higher you set expectations, the more likely it is that you will fall short.