scientific methodology

a systematic body of knowledge for forming testable public relations & marketing hypotheses and predictions

taxonomy & ontology

a new ontology that describes core communications elements and the relationships between them

academic theory

supported by published academic research conducted by established leaders in each communications discipline

integrated framework

a comprehensive system and process for effective strategy development

operationalized workflow

built for the way both internal departments and agencies work

visual tools

designed to make it easy to gather and use key data, build strategies and report commercial impact