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For years, the NFL has been representing football plays and drives visually on their website – in real-time. By compiling the plays, fans are able to watch their team move down the field towards the end-zone one play at a time. Communications strategy should work in the same way. It should be possible for aContinue Reading
Measuring What Matters – the key elements of measuring public relations & marketing
Measurement Stack Measuring the effectiveness of a communications strategy requires the outcomes of each discipline to be quantified in terms of progress and ultimate impact. The success of a communications strategy relies on a specific data point and impact is a compound measurement of multiple metrics. The ultimate aim of public relations is actionable relationshipsContinue Reading
The Strategic Elements of Integrated Communications
Science is defined as an organized body of knowledge for forming testable hypotheses and predictions. In order for public relations and marketing to be examined scientifically it is necessary to organize it by creating a taxonomy to describe each element clearly. This taxonomy allows the interrelationship between each element to be better understood —Continue Reading