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Social Media is about the real-time internet. It’s about the opportunity to share ideas and information with an audience in real time. Social Media Marketing isn’t about posting stuff to Facebook or Twitter, or any of the other platforms – it’s about marketing, using the real-time web as a two-way delivery channel. Here’s a postContinue Reading
How To Tell If My Social Media “Expert” Isn’t An Expert
This one is easy. Ask them for the case listing details and number – and when they look confused or can’t give them to you then you’ll know. The only way that anybody can, legitimately, bill themselves as an expert if they’ve been an expert witness in court. The only way. For more on choosingContinue Reading
Threads: The future of journalism
What Entrepreneurs Can Learn About Social Media From Ford Motor Company
Disclosure: I was invited, as their guest, to Ford’s Digital Summit held in Detroit . The summit coincided with the North American International Auto Show. They paid for my flights, accommodation and provided both transportation and hospitality for my two-day trip. They also provided media accreditation for one day of the show. In return, they haveContinue Reading