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An Integrated Lean Agile Workflow for Strategic Communications The biggest challenge facing communications strategists is integrating core disciplines to strategic business goals. The Lean Communications Methodology™ has been built to enable communications practitioners to use the best business tools as part of their strategy development, testing and implementation activities. Integrating business and product strategy methodsContinue Reading
Turning Business Plans Into Actionable Strategies
TURNING BUSINESS PLANS INTO ACTIONABLE STRATEGIES One of the problems with traditional business plans is the inability to turn them into actionable strategies. Visual tools like Ash Maurya’s Lean Startup Canvas and Alex Osterwalder and Yves Pigneur’s Business Model Canvas have made things easier by enabling entrepreneurs to map their businesses models to and testContinue Reading
PR, Marketing & Publicity – The Future is Lean
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading