This afternoon I watched a pick-up game of football. Almost every play was an attempt at a long pass. Most were incomplete. It’s a problem I see regularly with startup and small business marketing strategies. Rather than moving the ball down the field with a combination of short runs and passes, the go-to play isContinue Reading
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers. This is not – or at least, should not, beContinue Reading
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers. This is not – or at least, should not, beContinue Reading
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