Public relations and marketing fundamentals are well defined. Each discipline has an academically-accepted system; whether Grunig’s models of public relations, Cuillion and Borden’s Marketing Mix, McCarthy’s 4Ps made famous by Kotler or Bernays systems for propoganda [later renamed public relations]
What has not been done is to develop a single system that incorporates all of the individual discipline systems
in to a single cohesive operating system.
S.C.I.E.N.C.E. is powered by a system developed around the fundamental discipline theory and supported by both academic practice and operationalized best practice.