Science is defined as an organized body of knowledge for forming testable hypotheses and predictions. In order for public relations & marketing to be considered scientific it is necessary to create an ontology setting out the key strategic elements, their interrelationships, discipline groups, compounds and strategic metrics.
The Lean Communications Periodic Table ™ contains the key strategic elements for each communications discipline. Using these elements it is possible to build testable strategic hypotheses that can be tested in the specific context of an organization in order to predict the likely success or failure of a defined strategy.
And to do it SCIENTIFICALLY.