The biggest challenge facing communications strategists is integrating core disciplines to strategic business goals.
The Lean Communications Methodology uses two established methods as part of its DNA - Professor Steve Blank's Customer Development Methodology [adopted by Eric Ries as the basis for his Lean Startup Methodology for product Development] and visual tools [drawing on Alex Osterwalder's Business Model Generation-style Canvases] to collect relevant information for strategy development. These enable controlled experimentation and ongoing iteration using evidence.
The Lean Communications Methodology has been built to enable communications practitioners to use the best business tools as part of their strategy development, testing and implementation activities. By integrating business and product strategy tools and methods in to the communications strategy planning process, it is possible to measure both progress, and the business impact of public relations and marketing strategies.