We would like to thank the subject matter specialists and expert research of those that have inspired our work, or whose methods support the findings of our primary research.

Those include, but are not limited to:

Prof. Steve Blank - Customer Development Methodology
Eric Ries - The Lean Startup & Build Measure Learn feedback loop
Alex Osterwalder - The Business Model Ontology & Value Proposition Canvas
Yves Pigneur - The Business Model Ontology & Value Proposition Canvas
Prof. Frances Frei - Trust Triangles
Prof. James Gruning - 4 Models of Public Relations + ongoing research into measuring relationship value
Prof. Linda Hon - Various ongoing research into measuring relationship value
Prof. Todd Hunt - 4 Models of Public Relations
Prof. James Culliton - Marketing Mix concept
Prof. Neil Borden - Marketing Mix
Prof. E Jerome McCarthy - Marketing Mix
Prof. Philip Kotler - Marketing popularity
Prof. Clayton Christensen - Jobs To Be Done theory
Prof. Roger L. Martin - Ongoing research on strategy
Prof. Rita Gunther McCarthy - Assumption-based Planning
Prof. Richard Rumelt - Good Strategy, Bad Strategy
David Bland - Assumption Mapping concept, Experiment Pairing
Kelly Hoey - Build Your Dream Network
Don Bartholomew - PESO media model
Dr. Mary Donohue - Microsoft research on communications effectiveness.