research

exploring the fundamentals of public relations and marketing communications fundamentals

methodology

developing systems and processes that provide a Framework for strategy development

tool design

creating an ecosystem of tools and resources that enable organizations to implement marketing processes

measurement systems

testing new ways to measure both progress and commercial impact of public relations, marketing and publicity

training

we show entrepreneurs and established practitioners how to use the methodology we've developed

iterative improvement

our communications lab tests assumptions, runs experiments and validates our research findings