Brand
Development Strategy Element Group


The Brand Strategy element group contains the core strategic elements required to build a strong, trusted brand. These elements allow organizations to identify the shared values that exist between them and the people critical to the organization's success, It also enables a brand hypothesis to be build and tested to ensure that the brand experienced by key stakeholders is the one desired - and one that will enable an organization to achieve commercial goals and wider societal impact.



Brand Communication Strategy Element Group


The brand communication elements enable effective brand communications strategies to be developed. Whether using brand for the purposes of building relationships, compelling marketing actions, generating awareness or building community and loyalty, this group enables the creating of a strategic brand hypothesis that can be tested.

These group elements also enable the strategic impact of brand communications strategies to be measured.