If anybody needed proof how bad BlackBerry’s marketing is then you need look no further. I’m speechless. I don’t understand the point of this video, nor do I understand its value to the company as it looks to persuade American consumers to switch from their iOS and Android devices to BlackBerry 10. Should I be surprise? Probably not – this is the same company that started marketing for its make-or-break product four days after launch and ran an 30 second spot that, despite now knowing the thinking behind it, I still don’t get.
Here’s my BlackBerry10 launch marketing plan, including a cover of the Ram Jam song Black Betty… all they’d need to do is change two letters and they’d be done!! Here’s one Forbes contributor who says they think that BlackBerry 10 may have been an enormous, record-breaking flop. I agree – I forecast that BlackBerry’s 10 would be another Windows 8 at the end of last year.