Why Tech Startups Don’t Need ‘PR’

I read a piece by The Houston Business Journal’s Joe Martin this morning called Tech startups: You don’t need PR, exec says.  In it, he says that Uber GM Chris Nakutis told a local group of entrepreneurs they don’t need PR.

In this video I explain why I agree.  Sort of.

Startup and SmallBiz PR & Marketing tip: Don’t mistake PR for publicity and make sure that you own the key relationships for your business – with customers, prospects, journalists and analysts.

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