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I wanted to share this marketing idea from Coca Cola here because it’s a great example of how thinking differently delivers delivers real value. Designed to tie in with the new James Bond movie Skyfall, partner Coca Cola used a blend of display, point of sale, live event, interactive and social media tools to create a compelling marketing piece.  Most companies would have used each of these channels independently – using a theme, message or call to action to tie them all together, but by combining them Coke creates an event that none of the participants or bystanders will ever forget.

While not every company has the marketing budget or the resources that Coca Cola does to pull off such an elaborate marketing stunt, using a little creativity and being prepared to think outside of the traditional linear confines of each channel it is possible to differentiate yourself from the competition and make your brand experience a memorable one.

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