There’s been a rush of senior executives in tech companies talking about why startups don’t need ‘PR’. I agree!
All too often PR companies sell expensive, cookie-cuttter publicity programs, that are full of stuff that doesn’t serve the needs of an early-stage company.
Startups need help building relationships with the people that will help them grow their business. That requires focus and a model that means they only pay for what they need – not one that has them paying tens of thousands of dollars for what is what I call the ‘Where’s Waldo’ approach.