Public relations has a bad reputation. Often, with good reason. But in some circumstances companies employ a PR company only to have them do what they want, rather than taking their advice. Would you get on an airplane and try telling the pilot how to fly it?
Today I have a plea to anybody using a PR company. Let them do the job you employed them to do, listen to the advice they give you and judge them on their ability to deliver, rather than having them do what you want and then asking them why you didn’t get the results you wanted.
Startup and SmallBiz PR and marketing tip: If you don’t trust your PR company enough to take their advice FIRE them and find a company you do trust. Bad advice may be ruining your PR company’s reputation, but it’s doing damage to your business and your cash flow.