What is Publicity?

Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible. ┬áIt’s also known as promotion.

There is little consideration for the audience; often no communication of a value proposition; there’s usually no clear call to action or defined outcome. The nature of publicity means it is, largely, a one way communication.

For more information, here’s a blog post on the topic called ‘Most PR & Marketing is Promotion’ http://ow.ly/sqmPX