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Did you see Maserati’s first TV advert? What did you think? I’ve watched it… I don’t know how many times and every time I watch it I’m impressed. Very impressed. Many people didn’t understand it when it ran. Most hadn’t heard of the Marque, let alone the Ghibli brand. Questions and analysis about theContinue Reading
Why PR Agencies Don’t Publish Their Prices
Ever wondered why PR companies don’t publish their prices? Us too! If a PR company doesn’t publish its prices up front you should start to question why… and what else they aren’t telling you.
PR & Marketing. In That Order.
PR always comes before marketing, but do you know why? Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
Networking and Building Key Relationships
Mutually beneficial relationships are the foundation of every good public relations campaign. One of the best ways to build them often is to offer help to somebody without the expectation of an immediate benefit. A piece by Gary Vaynerchuk in the Wall Street Journal makes the point that first-mover advantage can be a powerful toolContinue Reading
Disclosure and Transparency In Marketing
“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.” This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
What Is Awareness?
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone? If your business needsContinue Reading
What Is The Right Delivery Mechanism For PR?
In this edition of the THINK PR Espresso we talk about the right delivery channel. Social Media is touted by many as being the silver bullet for marketeers and PR people – it is a must-have tool for all organizations in order to deliver messages, content and to communicate with their audiences in real-time. It’sContinue Reading
When Is The Right Time For PR?
Timing is often overlooked by organizations planning their PR activities. If the timing is wrong everything else you do could be in vain. Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else! Most look at the best time for their business rather thanContinue Reading
PR Is About Who YOU Know – Not Who Your PR Agency Knows
Are you leasing relationships from your PR agency, rather than getting help to build them yourself? You might want to rethink your approach. Here’s why. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
When Should I Start To Think About Public Relations?
This is a question we get asked frequently by entrepreneurs, so we thought we’d make it the topic of today’s THINK PR Espresso. Timing is an important part of effective public relations and getting it wrong could have a significant impact on your chances of successfully growing your business. Here’s a presentation that I gaveContinue Reading