I’ve had this song – Open Heart Zoo by Martin Grech – going around in my head for the last few days. For me it’s permanently linked to the Lexus advert that made it famous.
I’ve been talking a lot about creating memorable content recently – and how simplicity always works better than complex marketing or PR pieces. The advert originally ran in 2003 when Lexus launched the SC430 in the UK – the fact that I remember it in detail some ten years later tells you everything you need to know. Agency Saatchi and Saatchi combines an unforgettable soundtrack, with a memorable story and a simple take message – It’s the feeling inside.
It’s the perfect recipe for any marketing campaign.