PR, marketing and social media ‘pixie dust’

I’ve been doing a lot of thinking about public relations and marketing recently and it reminded me of this IBM advert from 2006.  The more I see the more I’m convinced that the majority of PR, marketing and social media experts are selling little more than pixie dust [or perhaps it’s pixie fluff!].

Between now and Christmas I’m going to be posting once a day to explore one aspect of the PR, marketing and social media and bust common myths and misconceptions.  I’ll also be offering advice on how you can make PR, marketing and social media [marketing] deliver tangible results for your business in 2013.  If there’s a topic you’d like me to write about then please get in touch via lyndon@thinkdifferently.ca or @THINK_Lyndon on Twitter.