Classic Adverts – Cadbury’s Gorilla Drummer

Anybody who grew up in the UK knew which company this advert was for within the first second, even though the brand name only ran for the last three of this sixty second spot.  The colour scheme used would have told most, even without the words, ‘A Glass and a Half Full Productions’.  As a child a glass and a half was synonymous with Cadbury Dairy Milk Chocolate, and the shade of purple was an integral part of the company’s product branding to this day.

It’s a perfect example of how context makes a world of difference to any kind of PR or marketing.  Friends and colleagues from around the world didn’t understand the advert when it first ran – and went viral.  When asked about why they made the advert – and what the point of it was – one of Cadbury’s senior marketing executives is reported to have said, ‘It’s a gorilla, playing the drums to a Phil Collins song.  That’s the point’.

I wrote a post a few months ago about the recipe for viral video success – something that makes your audience smile and want to share it – and I can’t think of a better example.  The slow reveal is genius and the 60 second spot is designed to perfection.

 

 

Classic Adverts – Lexus Rome

I’ve had this song – Open Heart Zoo by Martin Grech – going around in my head for the last few days.  For me it’s permanently linked to the Lexus advert that made it famous.

I’ve been talking a lot about creating memorable content recently – and how simplicity always works better than complex marketing or PR pieces.  The advert originally ran in 2003 when Lexus launched the SC430 in the UK – the fact that I remember it in detail some ten years later tells you everything you need to know.  Agency Saatchi and Saatchi combines an unforgettable soundtrack, with a memorable story and a simple take message – It’s the feeling inside.

It’s the perfect recipe for any marketing campaign.