How do I use storytelling and narrative | PR Espresso

Almost every piece I read written by a PR or marketing company talks about narrative and storytelling.  What they don’t tell you is that you have to have an audience that wants to hear it.  You have to find an audience that cares about your story.

The conventional wisdom is that you use narrative to find an audience.  In reality, you have to find your audience and understand that parts of your story – or narrative – they want to hear.

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