Please stop endorsing me on LinkedIn. No, I mean it… STOP it.
Recently I’ve been getting a lot of endorsements on LinkedIn – and an increasing number of them are from people that have no firsthand experience of my skills or capabilities. So, why are they doing it? That’s easy. They want me to endorse them so that it appears that their core skills are validated. Which is fine, if the people doing it are qualified to judge. As I don’t, I won’t be endorsing them.
Vanity is a big problem on social media. Think about the messages you get on Facebook inviting you to ‘like’ a page, or the posts that ask you to ‘share if you agree’, or the tweets that ask you to RT for the sake of it. We’ve all had them and, let’s be honest, we’ve all done all of these from time to time, but what value do vanity likes, RTs and shares actually deliver? I’d argue very little. They just make the poster feel popular, or falsely justify the perceived value of a piece of content.
The other problem caused by vanity social is that features like LinkedIn endorsements, Twitter RTs or Facebook ‘likes’ are not trustworthy and, as a result, have no perceived value. And, if they have no perceived value… what’s the point?
So, if you’re going to endorse me on LinkedIn please don’t. Not unless you are in a position to do so credibly. If you want me to like something, do something that I’ll like. If I like the content I’ll ‘like’ it. If you want me to share something, create something that adds value to me and my network.