In a presentation I gave this evening on PR for startups and small businesses I explained why Steve Jobs got it wrong when he said that marketing is about values. Public Relations, in my mind, is about values, while marketing is about communicating value. I explained to a large group of entrepreneurs at a great new networking event, called Entrepreneur Evenings, that the key to a successful public relations program isn’t about media – it’s about delivering the right message to the right audience at the right time and using the right delivery mechanism.
Here’s a copy of the slide deck that I used.
Do you agree or disagree? What PR and marketing tools do you borrow from the Steve Jobs for your startup?
If you have any questions or disagree with anything I say then I’d love to hear from you on firstname.lastname@example.org, @THINK_Lyndon on Twitter, or call me at +1 647.773.2677.