Things Can Go South On Social Media. Quickly!

Earlier today I wrote a post about best practice on social media.  I should have known better!  If you want an example of how quickly perceptions can change on social media, check this out!

Having published my original post I tweeted, “We may disagree about PR but get’s social. You can learn from his example! [cc ]”.  It seems, however, that despite calling Shane out for best practice in social media, he wasn’t happy!  

You can read his tweets below [from the bottom up]. 

Social Media, Public Relations, 'Experts'
Everything can change in 140 characters

Apparently, he was concerned that I had outed his professional background in my piece because I had said he works in social media and, as he had admitted publicly to me on Friday, has no experience in public relations.  This, despite the fact that he’d written a piece that assumed publicity was PR – and that PR was dead.  For anybody that doesn’t understand the industry I work in this is misleading – and, having worked in the profession for 17 years, I feel justified in correcting this common misconception.

Here are my tweets from this morning’s exchange:

Public Relations, PR, Social Media, Publicity, THINK DIFFERENT [LY]Screen Shot 2014-07-14 at 1.00.05 PM

If you want to read Friday’s exchanges then you can find them at @THINK_Lyndon

Why am I so passionate about this topic?

Let’s face it, my industry does a good enough job without help from uninformed commentators like Shane adding their misguided opinions that are based on an incorrect definition of what public relations is.  I have spent 17 years trying to help businesses to understand that public relations is not about publicity, but about relationships – despite the industry’s attempts to drive it in to the ground for a quick buck.

Shane, as you can see, disagrees!  He, after all, thinks you don’t need to be a singer to know how to sing! [his words not mine] I’m not qualified to comment on that, as anybody that has heard me caterwauling along to a Radiohead of Depeche Mode track will confirm!  But what I am qualified to talk about than him is public relations – I’m 17 years more qualified that Shane and, despite his claims that he’s open to being corrected, I’m not so sure!

I’m also not convinced that he really understands communication, let alone social, at all.

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