How do I tell if my social media advisor is not an expert

This one is easy.  Ask them for the case listing details and when they look confused or can’t give them to you then you’ll know.  The only way that anybody can, legitimately, bill themselves as an expert if they’ve been a court-appointed expert witness.

For more on choosing a social media advisor, this post from @CCampb85 explains why you should be looking for an authority, not an influencer

3 Replies to “How do I tell if my social media advisor is not an expert”

  1. Don’t mean to be a wiseguy on this one, but it reminds me of a saying that pre-dates social media. Will Rogers described an expert as “a man fifty miles from home with a briefcase.” I never trust anyone who is a self proclaimed expert.

  2. Pingback: The Expert Myth

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