I wrote about a problem of poor audio quality a few weeks ago. Whether it’s a webinar, a hangout or a corporate video too many videos suffer from poor audio – and it’s killing the value they have as a way to increase inbound leads. It’s never made sense that companies make huge time and effort and, often financial, investments in online videos [both live and recorded] and then fail to make sure the audio quality matches that of the pictures.
I was listening to a few YouTube videos online this week and a couple illustrate the problem perfectly. The performers, in my opinion, are equally talented – but the difference in the audio quality is night and day.
First, an example of a produced cover of the latest Bond theme, ‘SkyFall’. The audio and video have been recorded separately and mixed in post production.
Then there’s this version produced in, what looks like, a lounge or bedroom. I don’t know whether the tracks were recorded on separate channels and then edited together [pretty easy to do], but it’s clear that both were recorded at the same time.
Then there’s a version of the same song that’s recorded ‘as live’ with a bit of production. You can’t see a mic in this version and, even if you weren’t watching the video, you would know that the main track was recorded on a mic some distance away from the singer.
And, finally, there’s this version that – I suspect – was recorded using the built-in microphone of the PC or Mac the video is being recorded on. Either that, or it’s on a stereo microphone – perhaps the onboard mic of a camcorder. You can hear some white noise at the start of the recording and the richness of the audio is not the same as the first two you heard.
If the albums released by your favourite bands sounded like the last example, would you buy it?
Oh, and then there’s 95% of podcasts, webinars, hangouts and corporate videos. If they were as good – or even close – to the final of these examples then they’d likely be far more effective than they are. So, next time you are putting together a webinar, webcast, hangout or online video remember which version[s] of the covers you most enjoyed listening to – and make sure your audio rocks. Your listeners will thank you for it.