Next time you’re tempted to pitch somebody – whether it is a prospect, early adopter or a journalist – stop yourself. Before you introduce yourself think of a question. Think of something you’d like to know about the person you’re about to try to engage in a conversation.
Startup and SmallBiz PR and marketing tip: Asking questions is a great way to start conversations and can provide you with information that could help you ultimately get what you want. It is one of the best -and most overlooked – public relations strategies.