Public Relations, Marketing and Publicity for Product Managers

The slides I used today at ProductCamp Toronto to explain the difference between PR, marketing and publicity – and how product managers and product marketing managers can better use them.

Startup and SmallBiz PR & marketing tip: public relations is an invaluable tool in product development and product marketing.  It can help you identify key feature, your value propositions and marketing messages and should be an integral part, rather than a bolt-on, to every product launch.

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