Traditional PR programs are full of things that add budget, effort and activity – but it doesn’t have to be that way. I presented at ProductCamp Toronto this weekend and a lot of the conversation was about how to avoid feature-creep – the continued addition of one thing after another for fear of missing something that will make it attractive to customers.
Simple is best, but it requires continual reviews and mental strength to avoid features or, in the case of public relations, marketing and publicity, activities creeping on to the plan that add no real value. Today’s PR Espresso explains how you can start to simplify your PR, marketing and publicity programs today.
Startup and SmallBiz PR and marketing tip: keep it simple, stupid!