Timing is often overlooked by organizations planning their PR activities. If the timing is wrong everything else you do could be in vain. Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else!
Most look at the best time for their business rather than looking at it from their audiences perspective. Get the timing wrong and you can find you waste time and money trying to communicate with the audience only to find they are distracted, you missed the window of opportunity or are trying to compete with competitors for your audiences attention.
When you’re planning a PR activity ask yourself, is this the right time for your audience? If not, work out when is and reschedule.