One of the biggest problems for PR programs is that they are over complicated. There’s a principle, associated with noted aircraft engineer Kelly Johnson, that says, ‘Keep It Simple, Stupid’ – KISS for short. It is something that the PR industry at large either hasn’t come across or doesn’t think applies to the relationships they have with customers, or the work that they do for them.
Over complication in PR, marketing and publicity risks failing to communicate effectively with an audience. I’ll be covering this topic in more detail in the coming weeks, but here is a short piece to get us started.
If you haven’t already read it, I’d also recommend picking up a copy of a book called Insanely Simple, written by former Apple ad ‘guy’ Ken Segall. It’s a great source to turn to when things are starting to get too complicated in your business.