Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is the new ‘awareness’ that traditional PR agencies have sold for decades.
True engagement is where a defined audience is taking a distinct action because THEY want to. In the next edition of the THINK PR Espresso we’ll be talking about how best to engage an audience.